Of course a lot depends on what you need your website for. The demands of Charles Darwin University or an NT government department will be very different from those of a small business or someone simply wanting to earn some extra income online.
And not everyone can afford two or three full time web designers to build and maintain their website, and then support it with massive advertising in the local media and inter-departmental links.
So lets just talk about the web needs of small business, individual marketers, local not-for-profit organizations and the like.
Let me put that another way
If you were setting up a retail shop you would need to;
There is much more to a retail business than just some good signwriting.
Now to translate this to a website;
There is much more to a successful website than tossing around a few ideas and knocking up some flash graphics.
The internet is full of nice looking websites which no-one visits because they have been poorly researched and constructed.
Whether you build your own site or have someone else build it, you need to know the answers to questions like these.
The program I built this site with is the only one I know that takes the time to prepare you to build a profitable online business, before you jump into building your site.
Choosing your best site concept is not always as obvious as you might think. This program has built in tools to help you Brainstorm and show you the best path for your particular business, reveal some surprises, and help you make the right choice.
If you are a beginner, like I was, your learning curve will be shorter and you'll bypass any show-stopping errors. For experienced website designers, it increases your productivity and deepens your level of understanding. No matter who you are, you are guided all the way until you succeed.
Take 30 minutes to watch this video to see the step by step process that will result in a quality website with good rankings on the search engines.
Whether you build your own website, or have someone build it for you, understanding this process is the key to success.
Remember, if no one sees your site, it will not matter how pretty the graphics are.
The first responsibility of good website design is to research and design the site so it will get listed well in the search engines and attract visitors who are interested in your information or products.
Good research is critical to the success of a website, it must be designed to fit with how people actually use the search engines. It is not good enough to assume or guess how potential customers might search for your website.
A Case Study from Kununurra;
Living in what she calls the "Outback of the Australian Outback," a Web site seemed like a crazy idea to B. Bradkte. Internet access in her area is slow and unreliable.
However, 15 months and 2 SBI! Web sites later, B. is happily self employed, after quitting her soul destroying day job. She writes about what she loves, and is free to roam the world with her laptop.
"What can I say? Life has never been better. Freedom is something that can't be paid for. It's not that I work less, I probably work more than I ever did, but I do it on my own terms. It doesn't feel like work at all.I am confident that I will never have to work for others again unless I want to!"